Editor: Amelia Qusnina, Tim Editorial Stamps
The food and beverage (F&B) industry in Indonesia continues to demonstrate significant growth. According to data from the Ministry of Industry, the food and beverage sector contributes more than 30% to the non-oil and gas industrial GDP and remains one of the most consistently expanding sectors each year.
However, alongside this growth comes intense competition. New restaurants, cafés, and beverage brands emerge almost every month. The primary challenge is no longer merely attracting new customers, but ensuring they return and make repeat purchases.
This is where CRM marketing plays a crucial role.
CRM marketing refers to a marketing strategy based on Customer Relationship Management (CRM) systems that leverage customer data to create more personalized and relevant communication, promotions, and experiences.
Unlike conventional mass marketing, CRM marketing focuses on:
This approach enables F&B businesses to move away from guesswork and instead make strategic decisions grounded in real data.
According to Harvard Business Review, increasing customer retention by just 5% can boost profits by 25% to 95%. Additionally, acquiring a new customer can cost five to seven times more than retaining an existing one.
In the F&B context, loyal customers are more likely to:
CRM marketing helps businesses identify high-value customers and maintain consistent engagement with them.
Research by McKinsey indicates that personalization can increase revenue by 10–15% and improve marketing efficiency by up to 30%.
In the F&B industry, personalization may include:
Such initiatives can only be executed effectively through an integrated CRM marketing system.
Many F&B businesses still rely heavily on third-party marketplaces or delivery platforms. As a result, customer data is not fully owned or controlled by the brand.
Through CRM marketing, businesses can:
This data serves as the foundation for more measurable and sustainable growth strategies.
To deliver optimal results, CRM marketing in the F&B sector should include:
All transaction records, preferences, and customer interactions are stored within a single system.
Customers can be categorized based on:
Points systems, memberships, or rewards are directly connected to transaction data.
Promotions, notifications, and campaigns are automatically triggered based on predefined conditions.
Business owners can monitor:
Various industry studies show that loyal customers generate three to five times more value than new customers.
In the F&B sector, customers enrolled in loyalty programs have been proven to:
This demonstrates that CRM marketing not only enhances engagement but also directly impacts revenue growth.
Without an integrated system, F&B businesses often face:
CRM marketing addresses these challenges through data-driven insights and automation.
Sustainable F&B businesses are not those that temporarily gain traction through viral promotions, but those capable of:
CRM marketing connects operations, marketing, and loyalty initiatives into one measurable ecosystem.
Stamps provides a leading CRM application trusted by various brands across Asia.If your F&B business aims to increase repeat orders, manage customer databases centrally, implement data-driven loyalty programs, optimize marketing campaigns with measurable outcomes, and consistently improve customer lifetime value, an integrated CRM marketing system from Stamps is the right solution.
Stamps helps F&B businesses transform customer data into real, measurable, and sustainable growth strategies. It is time to move beyond sporadic promotions and adopt a data-driven CRM marketing strategy proven to deliver tangible revenue impact.
